sticky-back plastic

This morning, while reading a car magazine, I couldn't help but notice this small article placed at the bottom of a page about Volvo's latest innovation (or perhaps it is more of a development of an existing idea). A protective film that one can have fitted to his or her 'C30', which protects against stone chips and various other things (bird poo?). But it is not just any protective film. It is available in different designs (see below). I'm led to believe that these are just 4 of many varieties which will become available. But for now, only in Sweden. Sometimes those Swedes do something which takes us all by surprise! Next they'll be driving without gloves! Let just hope that this film isn't prone to the same problem that we all experienced as children when covering our school books! (click image for full-size version)